论文标题

白皮书关于6G的业务

White Paper on Business of 6G

论文作者

Yrjola, Seppo, Ahokangas, Petri, Matinmikko-Blue, Marja, Jurva, Risto, Kant, Vivek, Karppinen, Pasi, Kinnula, Marianne, Koumaras, Harilaos, Rantakokko, Mika, Ziegler, Volker, Thakur, Abhishek, Zepernick, Hans-Jurgen

论文摘要

在6G时代开发未来数字化社会的产品,服务和垂直应用需要多学科的方法,并重新定义我们如何创建,交付和消费网络资源,数据和服务,以实现通信和传感目的。这种开发将改变并破坏数字服务提供商的传统商业模式和生态系统角色,并在6G时代(如数字服务运营商,云运营商和资源经纪人)中为主要利益相关者开放市场。白皮书讨论了使多个利益相关者通过新颖的可持续开放的开放生态业务模型在未来的6G生态系统中更积极地参与并赋予多个利益相关者的能力的前所未有的机会,并具有柔和的尾巴服务具有量身定制的性能属性的灵活整合。这项研究采用了定性方案计划方法,并描绘了三个方案主题,从而为6G业务的期货总共提供了12个方案。通过专注于关键趋势,它们的互动和不可还原的不确定性,场景构建为未来产生了观点,在该期货中,为传统的现有移动网络运营商和一个新颖的6G数字服务提供商而开发和评估了替代6G业务策略,并从重新定义的可持续经济学中源于。在6G时代,价值捕获需要了解平台和生态系统的动态。结果表明,要达到一些首选的未来,我们应该关注与业务和监管需求有关的隐私和安全问题;公共/政府,公司,社区和用户的观点以及治理的目标;与用户,分散业务模型和平台相关的生态系统配置;用户授权;以及服务特异性的作用。

Developing products, services and vertical applications for the future digitized society in the 6G era requires a multidisciplinary approach and a re-definition of how we create, deliver and consume network resources, data and services for both communications and sensing purposes. This development will change and disrupt the traditional business models and ecosystem roles of digital service providers, as well as open the market for key stakeholders in the 6G era like digital service operators, cloud operators and resource brokers. White paper discusses unprecedented opportunities of enabling and empowering multiple stakeholders to have a more active participation in the future 6G ecosystem via novel sustainable open ecosystemic business models with flexible integration of long tail services with tailored performance attributes. This research adopts a qualitative scenario planning method and portrays three scenario themes resulting in a total of 12 scenarios for the futures of the 6G business. By focusing on key trends, their interactions, and irreducible uncertainties, scenario building generates perspectives for the futures within which alternative 6G business strategies were developed and assessed for a traditional incumbent mobile network operator and a novel 6G digital service provider stemming from redefined sustainable economics. Value-capture in the 6G era requires understanding the dynamics of platforms and ecosystems. Results indicate that, to reach some of the preferred futures, we should pay attention to the privacy and security issues related to business and regulation needs; public/governmental, corporate, community and user(s) perspectives to and aims of governance; ecosystem configuration related to users, decentralized business models and platforms; user empowerment; and the role of location-specificity of services.

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