论文标题
了解您的命运:对社交应用程序用户参与预测的友谊,行动和时间解释
Knowing your FATE: Friendship, Action and Temporal Explanations for User Engagement Prediction on Social Apps
论文作者
论文摘要
随着近年来社交网络应用程序(APP)的快速增长和流行率,了解用户参与度变得越来越重要,可以为未来的应用程序设计和开发提供有用的见解。尽管最近开创了几种有希望的神经建模方法以进行准确的用户参与预测,但不幸的是,它们的黑色框设计在模型解释性上受到限制。在本文中,我们研究了社交网络应用程序可解释的用户参与预测的新问题。首先,我们根据未来的指标期望提出了对各种业务方案的用户参与度的灵活定义。接下来,我们设计了一个端到端的神经框架命运,其中包含了我们确定的三个关键因素,以影响用户参与度,即友谊,用户行动和时间动态,以实现可解释的参与预测。 FATE基于基于张量的图神经网络(GNN),LSTM和混合注意机制,该机制允许(a)基于不同特征类别的学习权重的预测解释,((b)降低网络复杂性,以及(c)预测准确性和训练/推断时间的提高性能。我们对Snapchat的两个大规模数据集进行了广泛的实验,在此,命运的表现优于$ {\ lot} 10 \%$错误和$ {\ oft} 20 \%$ $ runtime降低的最先进方法。我们还评估了命运的解释,显示出强烈的定量和定性绩效。
With the rapid growth and prevalence of social network applications (Apps) in recent years, understanding user engagement has become increasingly important, to provide useful insights for future App design and development. While several promising neural modeling approaches were recently pioneered for accurate user engagement prediction, their black-box designs are unfortunately limited in model explainability. In this paper, we study a novel problem of explainable user engagement prediction for social network Apps. First, we propose a flexible definition of user engagement for various business scenarios, based on future metric expectations. Next, we design an end-to-end neural framework, FATE, which incorporates three key factors that we identify to influence user engagement, namely friendships, user actions, and temporal dynamics to achieve explainable engagement predictions. FATE is based on a tensor-based graph neural network (GNN), LSTM and a mixture attention mechanism, which allows for (a) predictive explanations based on learned weights across different feature categories, (b) reduced network complexity, and (c) improved performance in both prediction accuracy and training/inference time. We conduct extensive experiments on two large-scale datasets from Snapchat, where FATE outperforms state-of-the-art approaches by ${\approx}10\%$ error and ${\approx}20\%$ runtime reduction. We also evaluate explanations from FATE, showing strong quantitative and qualitative performance.