论文标题
德国以中小企业为重点的B2B平台的混合方法分析
A Mixed-Method Landscape Analysis of SME-focused B2B Platforms in Germany
论文作者
论文摘要
数字平台为增加价值创造和创新提供了巨大的潜力，尤其是通过跨组织数据共享。看来德国的中小企业目前犹豫不决或无法创建自己的平台。为了全面概述德国以SME的平台景观的结构（这是由中小企业领导或针对中小型企业的平台），我们采用了传统办公桌研究和定量分析的混合方法。该研究确定了沿新的和古老的德国联邦州边界的巨大地理差异，总体上，中小型企业而不是大型公司和初创企业的平台风险较少。中小企业的平台风险投资更有可能作为合作伙伴关系。我们指出，高资本强度可能是这样做的原因。
Digital platforms offer vast potential for increased value creation and innovation, especially through cross-organizational data sharing. It appears that SMEs in Germany are currently hesitant or unable to create their own platforms. To get a holistic overview of the structure of the German SME-focused platform landscape (that is platforms that are led by or targeting SMEs), we applied a mixed method approach of traditional desk research and a quantitative analysis. The study identified large geographical disparity along the borders of the new and old German federal states, and overall fewer platform ventures by SMEs, rather than large companies and startups. Platform ventures for SMEs are more likely set up as partnerships. We indicate that high capital intensity might be a reason for that.
