论文标题
建立更公平的数字营销模型
Towards a Fairer Digital Marketing Model
论文作者
论文摘要
在互联网繁荣时期，数字营销行业在近年来取得了成倍增长，并且通常是最大的科技公司的财务成功的起源。在本文中，我们研究了该行业的当前格局，并评论了Google多年来通过技术创新和智能收购获得的垄断。然后，我们提出潜在的途径来探索，以帮助将数字营销行业推向更公平的模型。
Surfing on the internet boom, the digital marketing industry has seen an exponential growth in the recent years and is often at the origin of the financial success of the biggest tech firms. In this paper we study the current landscape of this industry and comment on the monopoly that Google has managed to gain over the years through technical innovations and intelligent acquisitions. We then propose potential avenues to explore in an effort to help moving the digital marketing industry towards a fairer model.
