论文标题
估计低音模型参数的注释
A note on estimating Bass model parameters
论文作者
论文摘要
Bass(1969)提出了一种模型(低音模型),以实现采用新产品的时机,其中采用率随着过去的收养数量而增加。该模型已被广泛用于营销和运营管理文献中,以对新产品需求进行建模。在本说明中,我们提供了一种简单的方法来估计低音模型参数并证明收敛速率。
Bass (1969) proposed a model (the Bass model) for the timing of adoptions of a new product, where the adoption rate increases with the number of past adoptions. This model has been widely used in marketing and operations management literature to model new product demand over time. In this note, we provide a simple approach to estimate the Bass model parameters and prove the convergence rate.