论文标题
持续存在的令人沮丧的广告：揭示有针对性减肥广告的危害，饮食率无序的历史
The Distressing Ads That Persist: Uncovering The Harms of Targeted Weight-Loss Ads Among Users with Histories of Disordered Eating
论文作者
论文摘要
有针对性的广告可能会损害脆弱的群体，以针对个人的个人和心理脆弱性。我们专注于针对性减肥广告如何以饮食失调的历史损害人们。我们确定了造成危害的目标广告的三个特征：可以暴露漏洞的个人数据的持久性，过度简化算法相关模型，并设计模式鼓励参与，从而促进不健康的行为。通过对患有身体不健康的污名，节食和饮食失调病史的个人进行的一系列半结构化访谈，我们发现，针对性减肥广告可以增强低自尊心，并加深了围绕食物和运动的焦虑。同时，我们观察到，有针对性的个体表现出代理和抵抗令人痛苦的广告的抵抗。利用后殖民环境研究的奖学金，我们使用缓慢的暴力概念来表达在线靶向广告如何造成可能无法立即识别的危害。注意：本文包括可能引发的媒体，特别是对饮食失调症患者。在阅读，打印或传播本文时，请谨慎行事。
Targeted advertising can harm vulnerable groups when it targets individuals' personal and psychological vulnerabilities. We focus on how targeted weight-loss advertisements harm people with histories of disordered eating. We identify three features of targeted advertising that cause harm: the persistence of personal data that can expose vulnerabilities, over-simplifying algorithmic relevancy models, and design patterns encouraging engagement that can facilitate unhealthy behavior. Through a series of semi-structured interviews with individuals with histories of unhealthy body stigma, dieting, and disordered eating, we found that targeted weight-loss ads reinforced low self-esteem and deepened pre-existing anxieties around food and exercise. At the same time, we observed that targeted individuals demonstrated agency and resistance against distressing ads. Drawing on scholarship in postcolonial environmental studies, we use the concept of slow violence to articulate how online targeted advertising inflicts harms that may not be immediately identifiable. CAUTION: This paper includes media that could be triggering, particularly to people with an eating disorder. Please use caution when reading, printing, or disseminating this paper.
