论文标题
弹跳率如何根据售出的产品而变化？
How do Bounce Rates vary according to product sold?
论文作者
论文摘要
不同电子商务网站的跳出率取决于观察到流量共享的不同设备的不同因素。该研究论文重点介绍了不同电子商务网站出售的产品类型如何影响通过移动/桌面获得的跳出率。它试图解释观察结果，这些观察结果应对移动流量份额和跳出率之间正相关关系的总体趋势，以及桌面的不同之处。为了估计电子商务网站出售的产品类型对跳出率所产生的差异，根据不同时间观察到的数据，使用固定效应模型（在组方法内）来确定因素所产生的差异。除了电子商务网站出售的产品类型对跳出率的效果外，还将比较单个网站的效果，以验证产品类型所获得的结果。
Bounce Rate of different E-commerce websites depends on the different factors based upon the different devices through which traffic share is observed. This research paper focuses on how the type of products sold by different E-commerce websites affects the bounce rate obtained through Mobile/Desktop. It tries to explain the observations which counter the general trend of positive relation between Mobile traffic share and bounce rate and how this is different for the Desktop. To estimate the differences created by the types of products sold by E-commerce websites on the bounce rate according to the data observed for different time, fixed effect model (within group method) is used to determine the difference created by the factors. Along with the effect of the type of products sold by the E-commerce website on bounce rate, the effect of individual website is also compared to verify the results obtained for type of products.
